Second Measure COO and Co-Founder Lillian Chou (M&T ’11)’s start up recently announced $20 million in Series A Funding

In a time when the internet seems to have information on just about everything, getting data earlier than most can be the edge needed for a winning investment.

That’s what companies such as Goldman Sachs, and Citi Ventures are betting on with Second Measure, a startup that pulls together consumers credit card transactions, analyzes the trends, and sends it out with a roughly two week delay—an advantage to quarterly financial statements that come out every three months.